When it comes to Social Media Marketing, many feel that it’s all about the likes. However, likes do not equal sales, nor do they represent the support from others for your brand. When speaking with business owners already using social media, they are perplexed as to why it has not worked for them.
What Is A Social Media Strategy?
A social media strategy supports the goals that you have for your business:
• How many leads do you want per month
• How much more would you like to increase your sales by
• How many more visitors would you like to your website
You cannot gauge if your social media marketing is working if you are not measuring your results. Your goals should be Specific, Measurable, Attainable, Realistic and Timely. A social media strategy assesses your goals and addresses how to accomplish them.
When you apply a social media strategy you will be able to see what is working and what is not. If something is not working, then you will be able to pivot and try something else. Thankfully, there many tools that measure social media insights that allow us to quickly change direction if needed.
When applying any type of marketing, you want to make sure that you know who your audience is, their wants and their needs. This will allow you to be clear on the type of content that will appeal to them.
If your competitors are using social media already, then you can most definitely learn from what they are doing. While you may want to apply a few of their tactics, you may also find out what is not working and use that information to your benefit.
Odds are, your competitors are already using social media—and that means you can learn from what they’re already doing.
Do Your Own Internal Audit
If you are using social media already, take a step back and look at your own insights. Are you sure that the right age group, gender, or demographic is following you?
Are you you on the platforms that your audience likes to use?
You may discover that you wasting calories on too many platforms allowing you to drop the ones not working. Use your time well on fewer channels, rather than stretch yourself thin on too many platforms.
Create A Posting Schedule
Your content calendar lists the dates and times of the types of content that you will be publishing on your various platforms. It allows you to plan your posts of images and links and ensure that they are properly spaces out.
Track Your Data
Along with your social media insights, you can also track how your visitors found your site. Did they come through social, a referral site or a search engine? This will allow you to know if your social media posts are helping to increase your site traffic.