David Powell


Any type of food and calorie restriction creates cravings and pressure. When you go on a diet and restrict yourself from the foods you love, it makes you want them even more. As you continue to deny yourself throughout the day, your cravings increase and tempt you to go off your diet.

When you start to fight yourself to not give in to your cravings, pressure builds within yourself. As you go back and forth between sticking to your diet or satisfying your cravings, the pressure builds to the point you feel you have no choice, but to give in to your cravings. Once you satisfy your cravings, the pressure is relieved. In an article that discussed what the latest research says about how to diet effectively it stated, “Previous short-term studies have demonstrated a link between restrained eating and binging, leading researchers to believe that limiting choices often results in overcompensation later.” (Read full article HERE)


When you inevitably fail to achieve the unrealistic goal of fast and easy weight loss and the perfect body, you start to beat yourself up and call yourself negative names. This makes you feel bad about yourself. As this pattern repeats, you reach the point where the only way you can feel good about yourself is to be successful at dieting. You now have to lose weight. As a result, intense inner stress is created as you put your entire self-esteem on the line to be either won or lost. There is no more room for error, you have to be perfect. Which, makes it harder to stay on your diet. Every time you fail and gain weight, you lose more of your self-esteem.

This is how body image becomes self image. Hence, why when you regain your lost weight, you lose most, if not all of your self-worth.

Also, because you have to be successful at following the diet you are on to lose weight, your self-confidence becomes dependent on this. This is why when you regain the weight, you lose your self-confidence that you will ever be successful at losing weight. For this reason, you end up quitting to try to eat healthy and gain more weight than ever.

Since diets don’t work, it is inevitable that you will fail and lose your self-esteem. The only way you can prevent this, is to not go on a diet in the first place.


Due to the cravings, pressure, stress, and negative emotions caused by following and failing at an approach that doesn’t work, you develop numerous destructive emotional eating habits. These eating habits are developed as a way of coping with the intense emotions you are confronted with. You feel you have no other choice, but to eat to satisfy pleasure or to escape pain. It doesn’t take long for you to learn that eating lots of food takes away the intensity of the emotions you feel. As people say, “you eat your feelings.” Inside a column about binge eating it said, “Many binge eaters may also have a history of going on diets and failing.” (Read more of this article HERE)

Now, when you try again to lose weight, it will be harder than ever. Not only have you lost your motivation and weigh more, you now have to break the many destructive emotional eating habits you developed.

Stay tuned for my next blog about how diets create dependency.

David Paul Powell


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